yogitoes and The Yoga Beauty Bar Partner for Conscious Beauty and Breast Cancer Prevention October 25-28, 2012
The Divine Female Event
SANTA MONICA, CA, October 2, 2012 – yogitoes and The Yoga Beauty Bar partner for purpose for “The
Divine Female,” a conscious beauty and breast cancer awareness event focused on the choices that
women make which impact their health. Taking place October 25-28 at yogitoes’ Santa Monica-based
rExperience Lab, “The Divine Female” will combine the pop-up retail Yoga Beauty Bar with interactive
opportunities with wellness experts, yoga, and treatments like Reiki, mini-facials and mini-makeovers.
Beauty brands participating in the event are: Buddha Nose, Elique Organics, Evolue Beauty, Joanna
Vargas Skincare, Kelley Quan New York Vegan Beauty Brushes, Lalun Naturals, Olie Biologique, Priti
NYC, Revolution Organics, and Tapa.
A highlight of the weekend will be an expert panel discussion about women’s health, lifestyle choices and
beauty practices that boost wellness and reduce the overall risk of breast cancer (Sunday, October 28 at
In addition, on Saturday, October 27 at 11:30 a.m.) Jennifer Taggart, author of Smart Mama’s Green
Guide: Simple Steps to Reduce Your Child’s Toxic Chemical Exposure, will speak about deciphering
beauty labels and which ingredients to avoid. The event is free to the public, with a portion of proceeds
from all retail sales donated to Breastcancer.org.
The panel discussion will be will be led and moderated by Rachel Sarnoff. Rachel blogs as Mommy
Greenest, founded EcoStiletto, is the former CEO of Healthy Child Healthy World and was editor of
Children magazine—before she had kids.
Panel participants include:
• Alexandra Spunt, co-author of No More Dirty Looks: The Truth About Your Beauty Products and the
Ultimate Guide to Safe and Clean Cosmetics
• Dr. Helena Chang, world-renowned surgical oncologist and Director of the Revlon/UCLA Breast
• Dr. Camilla Greggers, Wellness Educator, Writer, New Media Producer and co-founder of TheHealist
• Dr. Nanette DeBruhl, a top breast radiologist at UCLA and in the nation
• Linda Rosenberg, VP of Marketing for yogitoes, who was recently diagnosed with breast cancer
Says Susan Nichols, founder of yogitoes, “One in eight women will develop invasive breast cancer.
About 85 percent of breast cancers occur in women who have no family history of breast cancer [source:
Breastcancer.org]. With environment and lifestyle affecting individual risk, we want to help educate
women and empower them to make healthy choices.”
yogitoes rExperience Lab
2403 Main Street
Santa Monica, CA 90405
*A full event schedule will be available closer to the event date. Please check the event link here for updates RSVP to attend out inspiring panel on Sunday October 28. RSVP to email@example.com
Inspired after slipping on her yoga mat, CEO and yogini Susan Nichols launched yogitoes in 2003 with
the invention of Skidless® – a revolutionary towel that combined super absorbent microfiber with silicone
nubs, or “dots that grip so you don’t slip.” This created a new industry – towels designed for a yoga
practice. yogitoes has continued to partner need with design to create unique, environmentally conscious
products that support a yogic lifestyle. Committed to using recycled content in all yoga products
produced by the company by 2013, yogitoes has already rescued nearly 900,000 plastic bottles from
entering landfills or polluting the world’s oceans.
yogitoes’ mission of sustainability for mind, body, spirit and mother earth is the heart of the company.
Partnering with likeminded organizations throughout every aspect of the business and in giving 1% of
sales to human and environmental wellness, including Breastcancer.org, yogitoes continues to change
the paradigm and inspire the yoga market.
For more information,
www.yogitoes.com and www.facebook.com/yogitoes.
About The Yoga Beauty Bar
The Yoga Beauty Bar is an interactive pop-up shop and beauty event featuring a collective of indie
organic, eco-conscious beauty brands. It was created by Buddha Nose founder Amy Galper, to teach the
yoga community about the relationship between what you put on your body and its effect on your health
and the environment.
Breastcancer.org is the #1 online resource for breast health and breast cancer information and support,
with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support
community. A nonprofit organization, Breastcancer.org receives more than 12 million visits each year.
For more information, contact Pamela Green at firstname.lastname@example.org, 610.642.6550, or visit